ADIDAS
RUNTASTIC
Here is a collection of visual styles I created for photo/video shoots and digital marketing campaigns. The purpose of these documents is to provide conceptual and visual directions to the design team, in order to to create meaningful and consistent visual content pieces.
In collaboration with the United Nations Environnement Programme (UNEP), Run Wild is a digital running campaign engaging runners from the adidas Running app to compete with real animals tracked with GPS.
Run Wild is an innovative sustainability campaign with the goal to create true relationships between humans and endangered wild species. A donation mechanism within the app supports the preservation of the species. Since the creation of Run Wild, more than 1 million runners took part in the challenge.
As art director on the 2019, 2020 and 2021 campaign editions, I was responsible for the visual direction of the campaigns and the asset creation accross all channels (product, marketing, web, social media, blog, emailing...)
In 2019, as part of the Brand Design team, I took part in the rebranding of the Runtastic brand. The goal was to take the adidas collaboration to the next level by creating a new look and align both brands visually. The brand announcement campaign won the "Audience Honor in Brand Redesign" Shorty Award.
In 2021/2, as art director, I was leading a second rebranding project to establish a more minimal and consistent look. I was responsible for designing the new brand direction, updating the brand guidelines, as well as, pitching the project to internal stakeholders and coordinating the update of 400+ visual assets with the brand design team.
To celebrate the end of an era with the rebranding, I compiled some projects that I have been working with the Brand Design team from 2017 to 2019.
Disclaimer: the video also includes team projects and assets in which other team members where involved in the creating process.
Once every quarter, the entire team gets together to work on ideas that are not necessarily related to everybody’s daily work. Every employee can freely choose whether they want to initiate a project themself or join an idea which looks interesting to them.
I have been asked to create the visual identity for this special recurring day. I scanned analogue footage such as handwritten texts, deformations and ripped textures to highlight the process experimentation: learning from the mistakes, trying something new, sketching and starting over...
The oceans are at risk: marine plastic pollution is one of the biggest environmental issues in the world today. adidas, Runtastic and Parley for the Oceans have come together to raise awareness.
In 2019, the Run for the oceans app challenge reached 2,2 million participants. adidas contributed $1 for every kilometer that was run, capped at $1.5 million US dollars, to the Parley Ocean School. The campaign won the "finalist position in mobile sustainability" Shorty Award.
My role was to create all needed graphic assets for the Runtastic channels (in-app, app store, messaging, blog, social media, marketing etc...) based on the visual style defined by adidas.
I was working as an art director for the 2021 and 2022 editions of Run For The Oceans. My role was to provide guidance to the brand design team by adapting adidas guidelines to Runtastic channels needs.
At the beginning of 2019, I was in charge of the Wine & Design project, which was a showcase exhibition of the Brand Design team’s work. To catch the eye of the viewer at the entrance of the event, I set-up an animation of physical posters with video projection. Every team member had created a poster for the event. I recorded a timelapse displaying the creative process of my poster to provide insights on Design workflows.
Last but not least, a collection of various “one shot” projects that I created for multiple channels: product, content marketing, customer relation management, campaigns etc...
