In the pursuit of advancing the Proton Brand's identity, I co-led a collaborative effort to delve into brand direction explorations. This project involved various visual experimentation with several design elements such as particles, patterns, and encryption, aimed at infusing the brand with a tangible, relatable, and contemporary essence. Through a strategic blend of project management and creative ideation, I crafted multiple designs to reflect Proton's core values and resonate with its target audience. Furthermore, the culmination of this work was presented to key stakeholders, including the CMO and Head of Brand, fostering a shared vision for the brand's evolution and growth.

To visually represent Proton's values of security, privacy, and transparency, I was tasked to create a set of motion animation signatures. Each product has its own signature that's consistent with the rest of the Proton ecosystem. Through cognitive design, it is emphasized that you’re choosing to protect your digital life by choosing Proton. I have also created a Behance page on behalf of the Design team to showcase the motion signatures.

In crafting web animations for Proton.me, my focus was to add interactivity and life to the website in a meaningful way. Each animation was designed to show how the products keep data secure, using visuals like locks and encryption. They also helped users understand how to use the products effectively, turning complex ideas into easy-to-understand visuals. I have used tools like Svgator, Lottie, Rive app, Spline or CSS coding to create impactful web animations that can be easily loaded and played on the web. Those animations aim at making Proton's commitment to privacy and security clear to everyone.